[{"data":1,"prerenderedAt":387},["ShallowReactive",2],{"dry-run-banner-config":3,"\u002Ftlds\u002Ftld-au":12,"mdc-vibf1a-key":37},{"name":4,"icon":5,"default_pricing_org_id":6,"app_dry_run":7,"gandi_api_dry_run":7,"godaddy_api_dry_run":7,"stripe_test_mode":7,"process_domain_updates_with_registrar":8,"process_domain_transfers_in_with_registrar":8,"stripe_history_limit_type":9,"stripe_history_limit_days":10,"show_marketplace_navigation":7,"processing_window_lead_days":11},"Domain Pool","i-lucide-droplets","4313dbb5-9707-4ce2-9f02-fb4c358f1c8f",false,true,"this_year",90,7,{"id":13,"title":14,"body":15,"cta":16,"description":25,"extension":26,"hero":27,"meta":30,"navigation":8,"path":31,"seo":32,"stem":35,"__hash__":36},"tlds\u002Ftlds\u002Ftld-au.yml",".AU Domain Overview","## History\n\n- **Registry:** auDA — .au Domain Administration\n- **Country:** Australia\n- **Introduced:** 1986 (as ccTLD); direct .AU (second-level) opened March 2022\n- **Relationship:** .COM.AU has been the dominant Australian extension; .AU is the shorter, modern equivalent\n\n## Popularity\n\n- Over 4 million .COM.AU and .AU domains registered — one of Asia-Pacific's most active ccTLD markets.\n- Direct .AU registrations have grown rapidly since the 2022 opening.\n- Strong adoption across Australian retail, services, media, and government sectors.\n\n## Common Usage\n\n- **Australian Businesses:** The standard domain for businesses operating in Australia.\n- **E-Commerce:** Online retailers targeting Australian consumers.\n- **Services:** Local professional services, trades, and consumer services.\n- **Media & Publishing:** Australian news outlets, magazines, and content brands.\n- **Non-Profits:** Australian charities and community organizations.\n\n## Registration Requirements\n\n- .AU domains require an Australian nexus — an ABN (Australian Business Number), ACN (Australian Company Number), Australian registered trademark, or Australian citizen\u002Fpermanent resident.\n- Priority periods allowed .COM.AU holders to claim the equivalent .AU from March–September 2022.\n- Domains can be registered for 1 or 2 years at a time.\n\n## SEO Benefits\n\n- **Australian Search Priority:** Google applies .AU as a geo-targeting signal — critical for ranking in Australian search results.\n- **Consumer Trust:** Australian shoppers strongly prefer local domains — .AU signals an Australian business.\n- **E-Commerce Performance:** Local domain extensions consistently outperform .COM for Australian domestic e-commerce.\n- **Short URL Advantage:** .AU is shorter than .COM.AU — easier to communicate verbally and in print.\n\n## Interesting Facts\n\n- Australia is the 12th-largest economy in the world and one of Asia-Pacific's leading e-commerce markets.\n- Australian consumers are highly digitally engaged — over 90% of the population uses the internet.\n- The 2022 opening of direct .AU registrations was one of the most significant domain market events in Australian internet history.\n\n## Why Choose .AU?\n\n- **Modern Australian Identity:** .AU is the shorter, more modern alternative to .COM.AU.\n- **Market Signal:** Signals Australian presence and commitment to Australian consumers.\n- **Search Advantage:** Strong local SEO benefit in Australian Google search results.\n- **Brand Protection:** Australian businesses should secure their .AU to protect their brand.\n\n## Tips for Choosing a .AU Domain\n\n- Use your brand name: nova.au, harbor.au, sunrise.au.\n- If you have a .COM.AU, register the matching .AU for brand protection and modern branding.\n- For Australian-specific services, the shorter .AU is ideal for marketing materials and verbal communication.\n\n## Frequently Asked Questions\n\n**Q: Do I need to be in Australia to register a .AU domain?**\nA: Yes — .AU requires an Australian nexus (ABN, ACN, trademark, or Australian residency). Non-Australians without a nexus cannot register .AU.\n\n**Q: Should I use .AU or .COM.AU?**\nA: Both are valid. .AU is shorter and more modern; .COM.AU has longer established recognition. Many brands register both.\n\n**Q: Does .AU help with Google rankings in Australia?**\nA: Yes — Google uses .AU as a strong geo-targeting signal, giving .AU and .COM.AU domains priority in Australian search results.",{"title":17,"body":18,"primary":19,"secondary":22},"Register or Transfer Your .AU Domain","Claim your Australian web identity with the domain that the market expects. Already have a .AU elsewhere? Transfer it to Domain Pool today.",{"label":20,"to":21},"Register .AU","\u002Fdomains\u002Fregister",{"label":23,"to":24},"Transfer .AU","\u002Fdomains\u002Ftransfer","The country code top-level domain for Australia — the direct and modern domain choice for Australian businesses, organizations, and individuals.","yml",{"kicker":28,"body":29},"TLD Guide","The .AU domain is the country code top-level domain (ccTLD) for Australia, managed by auDA (the .au Domain Administration). Historically .COM.AU dominated Australian web presence, but direct .AU registrations were opened to the public in March 2022 — giving Australian brands a shorter, cleaner domain option. Australia is one of Asia-Pacific's largest digital economies, and Australian consumers show strong preference for local domain extensions when transacting online.\n",{},"\u002Ftlds\u002Ftld-au",{"title":33,"description":34},".AU Domain — Register & Transfer | Domain Pool","Register or transfer a .AU domain. The country code top-level domain for Australia — trusted by Australian businesses and recognized globally. Search for your .AU today.","tlds\u002Ftld-au","sjt6BwSiFjgzznu-ySVqg5jfz38zWDJtNm669tqKKKQ",{"data":38,"body":39},{},{"type":40,"children":41},"root",[42,51,97,103,121,127,180,186,204,210,253,259,277,283,326,332,350,356,367,377],{"type":43,"tag":44,"props":45,"children":47},"element","h2",{"id":46},"history",[48],{"type":49,"value":50},"text","History",{"type":43,"tag":52,"props":53,"children":54},"ul",{},[55,67,77,87],{"type":43,"tag":56,"props":57,"children":58},"li",{},[59,65],{"type":43,"tag":60,"props":61,"children":62},"strong",{},[63],{"type":49,"value":64},"Registry:",{"type":49,"value":66}," auDA — .au Domain Administration",{"type":43,"tag":56,"props":68,"children":69},{},[70,75],{"type":43,"tag":60,"props":71,"children":72},{},[73],{"type":49,"value":74},"Country:",{"type":49,"value":76}," Australia",{"type":43,"tag":56,"props":78,"children":79},{},[80,85],{"type":43,"tag":60,"props":81,"children":82},{},[83],{"type":49,"value":84},"Introduced:",{"type":49,"value":86}," 1986 (as ccTLD); direct .AU (second-level) opened March 2022",{"type":43,"tag":56,"props":88,"children":89},{},[90,95],{"type":43,"tag":60,"props":91,"children":92},{},[93],{"type":49,"value":94},"Relationship:",{"type":49,"value":96}," .COM.AU has been the dominant Australian extension; .AU is the shorter, modern equivalent",{"type":43,"tag":44,"props":98,"children":100},{"id":99},"popularity",[101],{"type":49,"value":102},"Popularity",{"type":43,"tag":52,"props":104,"children":105},{},[106,111,116],{"type":43,"tag":56,"props":107,"children":108},{},[109],{"type":49,"value":110},"Over 4 million .COM.AU and .AU domains registered — one of Asia-Pacific's most active ccTLD markets.",{"type":43,"tag":56,"props":112,"children":113},{},[114],{"type":49,"value":115},"Direct .AU registrations have grown rapidly since the 2022 opening.",{"type":43,"tag":56,"props":117,"children":118},{},[119],{"type":49,"value":120},"Strong adoption across Australian retail, services, media, and government sectors.",{"type":43,"tag":44,"props":122,"children":124},{"id":123},"common-usage",[125],{"type":49,"value":126},"Common Usage",{"type":43,"tag":52,"props":128,"children":129},{},[130,140,150,160,170],{"type":43,"tag":56,"props":131,"children":132},{},[133,138],{"type":43,"tag":60,"props":134,"children":135},{},[136],{"type":49,"value":137},"Australian Businesses:",{"type":49,"value":139}," The standard domain for businesses operating in Australia.",{"type":43,"tag":56,"props":141,"children":142},{},[143,148],{"type":43,"tag":60,"props":144,"children":145},{},[146],{"type":49,"value":147},"E-Commerce:",{"type":49,"value":149}," Online retailers targeting Australian consumers.",{"type":43,"tag":56,"props":151,"children":152},{},[153,158],{"type":43,"tag":60,"props":154,"children":155},{},[156],{"type":49,"value":157},"Services:",{"type":49,"value":159}," Local professional services, trades, and consumer services.",{"type":43,"tag":56,"props":161,"children":162},{},[163,168],{"type":43,"tag":60,"props":164,"children":165},{},[166],{"type":49,"value":167},"Media & Publishing:",{"type":49,"value":169}," Australian news outlets, magazines, and content brands.",{"type":43,"tag":56,"props":171,"children":172},{},[173,178],{"type":43,"tag":60,"props":174,"children":175},{},[176],{"type":49,"value":177},"Non-Profits:",{"type":49,"value":179}," Australian charities and community organizations.",{"type":43,"tag":44,"props":181,"children":183},{"id":182},"registration-requirements",[184],{"type":49,"value":185},"Registration Requirements",{"type":43,"tag":52,"props":187,"children":188},{},[189,194,199],{"type":43,"tag":56,"props":190,"children":191},{},[192],{"type":49,"value":193},".AU domains require an Australian nexus — an ABN (Australian Business Number), ACN (Australian Company Number), Australian registered trademark, or Australian citizen\u002Fpermanent resident.",{"type":43,"tag":56,"props":195,"children":196},{},[197],{"type":49,"value":198},"Priority periods allowed .COM.AU holders to claim the equivalent .AU from March–September 2022.",{"type":43,"tag":56,"props":200,"children":201},{},[202],{"type":49,"value":203},"Domains can be registered for 1 or 2 years at a time.",{"type":43,"tag":44,"props":205,"children":207},{"id":206},"seo-benefits",[208],{"type":49,"value":209},"SEO Benefits",{"type":43,"tag":52,"props":211,"children":212},{},[213,223,233,243],{"type":43,"tag":56,"props":214,"children":215},{},[216,221],{"type":43,"tag":60,"props":217,"children":218},{},[219],{"type":49,"value":220},"Australian Search Priority:",{"type":49,"value":222}," Google applies .AU as a geo-targeting signal — critical for ranking in Australian search results.",{"type":43,"tag":56,"props":224,"children":225},{},[226,231],{"type":43,"tag":60,"props":227,"children":228},{},[229],{"type":49,"value":230},"Consumer Trust:",{"type":49,"value":232}," Australian shoppers strongly prefer local domains — .AU signals an Australian business.",{"type":43,"tag":56,"props":234,"children":235},{},[236,241],{"type":43,"tag":60,"props":237,"children":238},{},[239],{"type":49,"value":240},"E-Commerce Performance:",{"type":49,"value":242}," Local domain extensions consistently outperform .COM for Australian domestic e-commerce.",{"type":43,"tag":56,"props":244,"children":245},{},[246,251],{"type":43,"tag":60,"props":247,"children":248},{},[249],{"type":49,"value":250},"Short URL Advantage:",{"type":49,"value":252}," .AU is shorter than .COM.AU — easier to communicate verbally and in print.",{"type":43,"tag":44,"props":254,"children":256},{"id":255},"interesting-facts",[257],{"type":49,"value":258},"Interesting Facts",{"type":43,"tag":52,"props":260,"children":261},{},[262,267,272],{"type":43,"tag":56,"props":263,"children":264},{},[265],{"type":49,"value":266},"Australia is the 12th-largest economy in the world and one of Asia-Pacific's leading e-commerce markets.",{"type":43,"tag":56,"props":268,"children":269},{},[270],{"type":49,"value":271},"Australian consumers are highly digitally engaged — over 90% of the population uses the internet.",{"type":43,"tag":56,"props":273,"children":274},{},[275],{"type":49,"value":276},"The 2022 opening of direct .AU registrations was one of the most significant domain market events in Australian internet history.",{"type":43,"tag":44,"props":278,"children":280},{"id":279},"why-choose-au",[281],{"type":49,"value":282},"Why Choose .AU?",{"type":43,"tag":52,"props":284,"children":285},{},[286,296,306,316],{"type":43,"tag":56,"props":287,"children":288},{},[289,294],{"type":43,"tag":60,"props":290,"children":291},{},[292],{"type":49,"value":293},"Modern Australian Identity:",{"type":49,"value":295}," .AU is the shorter, more modern alternative to .COM.AU.",{"type":43,"tag":56,"props":297,"children":298},{},[299,304],{"type":43,"tag":60,"props":300,"children":301},{},[302],{"type":49,"value":303},"Market Signal:",{"type":49,"value":305}," Signals Australian presence and commitment to Australian consumers.",{"type":43,"tag":56,"props":307,"children":308},{},[309,314],{"type":43,"tag":60,"props":310,"children":311},{},[312],{"type":49,"value":313},"Search Advantage:",{"type":49,"value":315}," Strong local SEO benefit in Australian Google search results.",{"type":43,"tag":56,"props":317,"children":318},{},[319,324],{"type":43,"tag":60,"props":320,"children":321},{},[322],{"type":49,"value":323},"Brand Protection:",{"type":49,"value":325}," Australian businesses should secure their .AU to protect their brand.",{"type":43,"tag":44,"props":327,"children":329},{"id":328},"tips-for-choosing-a-au-domain",[330],{"type":49,"value":331},"Tips for Choosing a .AU Domain",{"type":43,"tag":52,"props":333,"children":334},{},[335,340,345],{"type":43,"tag":56,"props":336,"children":337},{},[338],{"type":49,"value":339},"Use your brand name: nova.au, harbor.au, sunrise.au.",{"type":43,"tag":56,"props":341,"children":342},{},[343],{"type":49,"value":344},"If you have a .COM.AU, register the matching .AU for brand protection and modern branding.",{"type":43,"tag":56,"props":346,"children":347},{},[348],{"type":49,"value":349},"For Australian-specific services, the shorter .AU is ideal for marketing materials and verbal communication.",{"type":43,"tag":44,"props":351,"children":353},{"id":352},"frequently-asked-questions",[354],{"type":49,"value":355},"Frequently Asked Questions",{"type":43,"tag":357,"props":358,"children":359},"p",{},[360,365],{"type":43,"tag":60,"props":361,"children":362},{},[363],{"type":49,"value":364},"Q: Do I need to be in Australia to register a .AU domain?",{"type":49,"value":366},"\nA: Yes — .AU requires an Australian nexus (ABN, ACN, trademark, or Australian residency). Non-Australians without a nexus cannot register .AU.",{"type":43,"tag":357,"props":368,"children":369},{},[370,375],{"type":43,"tag":60,"props":371,"children":372},{},[373],{"type":49,"value":374},"Q: Should I use .AU or .COM.AU?",{"type":49,"value":376},"\nA: Both are valid. .AU is shorter and more modern; .COM.AU has longer established recognition. Many brands register both.",{"type":43,"tag":357,"props":378,"children":379},{},[380,385],{"type":43,"tag":60,"props":381,"children":382},{},[383],{"type":49,"value":384},"Q: Does .AU help with Google rankings in Australia?",{"type":49,"value":386},"\nA: Yes — Google uses .AU as a strong geo-targeting signal, giving .AU and .COM.AU domains priority in Australian search results.",1789781544333]